The slideshow below will walk you through the opportunity.
It's easy. It's affordable. And it's highly effective.
If you're familiar with Heifer International, then you already know that a well-designed alternative-gift program can attract some of the $450 billion Americans normally spend on birthday, wedding, and holiday presents.
The secret to capturing that gift money is in providing an appealing gift-like experience: an online catalog of tangible gifts, printed greeting cards, wish lists, registries, and social media tools.
As you can imagine, all of these features are too expensive and too daunting for most nonprofits to create, themselves. The good news is, you don't have to.
ChangingThePresent.org provides an easy and affordable solution with everything your organization needs to capture some of the fortune normally spent on traditional presents.